Cleveland, Ohio
General Dentist
Established Practice
Partnered: November 13th, 2024
This case study about Dr. John Hudec and his established Cleveland practice will show you EXACTLY how to turn things around - FAST.
Because what I'm about to reveal isn't just another "make your website prettier" success story...
THE TRUTH ABOUT HUDEC DENTAL'S MARKETING SITUATION
When Dr. John first reached out to us in November 2024, his established Cleveland practice was facing challenges that might sound painfully familiar:
➡️ A calendar with embarrassing gaps despite being an established practice for years
➡️ A website that looked professional but converted at only 2.1% (that's $312,000 in lost annual production)
➡️ Spending $15,000/month on Facebook and Google ads that brought in tire-kickers and price-shoppers
➡️ Email campaigns with a dismal 17% open rate that generated virtually NO reactivations
"I was seriously questioning if digital marketing even worked for dental practices anymore," Dr. Hudec told us. "We were spending more and more money for fewer and fewer quality patients."
Does this sound familiar to you?
If you're spending money on ads but not seeing the patient quality and quantity you deserve, keep reading...
THE 3-PART PATIENT ACQUISITION SYSTEM THAT CHANGED EVERYTHING
After analyzing Hudec Dental's marketing ecosystem, we identified the critical flaw in their approach:
They were targeting demographics instead of PSYCHOLOGICAL TRIGGERS.
Here's what we implemented:
PHASE 1:
First, we completely rebuilt their website around the 5 critical psychological triggers that ACTUALLY make patients book.
The results:
➡️ Website conversion rate jumped from 2.1% to 27.3% in just 45 days
➡️ That's an increase of 1,200% in conversion effectiveness!
➡️ Average time on site increased from 1:12 to 4:37
➡️ Bounce rate decreased from 73% to just 19%
PHASE 2:
Next, we completely scrapped their generic "10% off your first visit", Facebook and Google ads implemented our proprietary "Core Void → Core Emotion → Core Desire" targeting method:
The results:
➡️ Cost per new patient acquisition dropped from $287 to just $78
➡️ Quality of patients improved with average case value increasing from $1,200 to $3,750
➡️ Facebook ad ROI increased from 1.2X to 8.7X. That's $8.70 returned for EVERY $1 spent on Facebook ads!
PHASE 3:
Finally, we implemented our "Human Connection" email system to reactivate dormant patients and increase case acceptance:
→ Scrapped their generic newsletter format
→ Implemented personalized emails from Dr. Hudec himself
→ Deployed our "Missing You" sequence for patients absent 7+ months
→ Added the "Treatment Completion" sequence for unscheduled treatment
→ Created the "Review Generation" sequence for post-appointment follow-up
The results:
➡️ Email open rates surged from 17% to 74%
➡️ They reactivated 173 dormant patients in the first 60 days
➡️ Average production per reactivated patient: $2,175
➡️ Additional production from email marketing alone: $376,275
"For a long time, I've never seen patients respond to our emails before," Dr. Hudec shared. "Now, they're replying, and most importantly, booking!"
THE COMBINED IMPACT
When you combine all three phases of our system, the results for Hudec Dental were NOTHING SHORT OF EXTRAORDINARY:
Before working with us:
❌ Monthly revenue: $175,000
❌ Marketing spend: $15,000
❌ Marketing ROI: 1.4X
❌ New patients per month: 52
❌ Average patient value: $1,200
❌ Case acceptance rate: 41%
After implementing our system:
✅ Monthly revenue: $342,500 (95% increase)
✅ Marketing spend: $20,000
✅ Marketing ROI: 8.4X (500% improvement)
✅ New patients per month: 147 (183% increase)
✅ Average patient value: $3,750 (212% increase)
✅ Case acceptance rate: 78% (90% improvement)
That's an additional $167,500 in MONTHLY REVENUE!
“I was skeptical when Ronnil talked about his psychological approach. It sounded too good to be true. But I was desperate for a change. The results have been nothing short of unbelievable. Our team is energized, our schedule is full, and for the first time in years, I'm excited about our practice's future. The investment has paid for itself many times over. If you're on the fence, just do it.”
— Dr. John Hudec, Hudec Dental, Cleveland, Ohio
COULD YOUR PRACTICE BE NEXT?
What Dr. Hudec accomplished isn't magic. It's not luck. And it's definitely not about having a "special" practice or location.
It's about implementing a PROVEN PSYCHOLOGICAL SYSTEM that alters how patients perceive, value, and respond to your practice.
And the best part?
We can do the same for YOU. But only if your practice meets these criteria:
✔ You have an average patient value of $1,500+
✔ You're willing to move beyond "traditional" dental marketing
✔ You're ready to implement a psychological approach to patient acquisition
✔ You want to attract QUALITY patients, not just any patients
If that sounds like you, click the button below
P.S. Due to the in-depth nature of our audit process, we can only accept 3 new clients per month. Once these spots are filled, you'll be placed on our waiting list for next month.
